RUNNING A BUSINESS can be distilled to two activities:

  • planning
  • execution

The combination of these two activities results in 4 possible combination, but only 2 possible outcomes:

  1. GOOD execution of a BAD plan: leads to failure;
  2. BAD execution of a GOOD plan: leads to failure;
  3. BAD execution of a BAD plan: leads to failure;
  4. GOOD execution of a GOOD plan: leads to success.

Any other way is only running a business from the seat of your pants, not breaking the rules.

What’s your Action Plan?