Consumers have always been an audience, while marketers and sellers have been the undisputed performers.

Has this ever happened to you?

Customer: “What colors do you have?”
Seller: “What color are you looking for?”
Customer: “Metallic Silver”
Seller: “We have it”.

Later in the buying process, the seller does not have a Metallic Silver product, but in one way or another tries to rescue the sale.  If a sale is based on lies and deceit, was there ever a sale?

Some of the techniques used by some sellers:

You didn’t say Metallic Silver
This is metallic Silver (pointing at something Red)
and the best of all: seller waste buyer’s time with excuses and procrastinations till the buyer has no more time to start a new process somewhere else.

So, next time you interact with someone, sellers, clients, prospects, employees, bosses and you walk away happy: did they tell you the facts, or what you wanted to hear?

By the way:  the check is in the mail